East London · 1978–1984 · One original diary
Before the albums.Before the arenas.Loopy was there.
The early Iron Maiden story only their first roadie could tell — from Paul Di’Anno’s first audition and the Ruskin Arms to Japan, America and Powerslave.
★ 4.93/5 from 94 customer reviews Cover artwork by Derek Riggs Worldwide shipping
by Loopy
Operation: empty Loopy’s boxes
The books belong with the fans, not in Loopy’s bloody boxes.
Loopy spent six years carrying Iron Maiden’s gear. Now he needs your help carrying these books out of his house. He has released 666 signed English copies from his personal stock at £6.66 each.
This is the complete 224-page paperback: no sampler, no abridged edition and no polished official mythology. Just Loopy, his diaries and the story as he lived it.
Rescue one for £6.66The view from behind the stage
You know the legend.
Now meet the people.
Most histories look towards the stage. Loopy’s begins behind it: in rehearsal rooms, vans, pubs, cheap hotels and the cramped spaces where a band from East London became a global force.
He didn’t interview the people who were there. He was one of them.
Before Di’Anno
Paul was still Paul Taylor — and Loopy was his best mate.
Cigarettes bought one at a time, guitars with missing strings and two East End teenagers who had no idea where the music would take them.
Before the icon
Eddie was plywood, 34 light bulbs, a pump — and a very bad idea.
Loopy remembers the crude first stage prop that spat fake blood before Eddie became one of rock’s most recognisable figures.
Inside the rehearsal room
The casual suggestion Loopy believes helped two ideas become “Killers”.
One of many first-hand memories preserved in a book that is candid about where memory ends and Loopy’s version of events begins.
Built from memory. Anchored by ink.
His memory may be bad. His diaries are considerably less forgiving.
Years after the tours, Loopy found the diaries he had kept from 1979 onwards. Dates, venues, journeys and the small details that official histories leave behind turned memory into evidence — and a collection of road stories into a 224-page history from the bottom up.
What I have given you is my version of events. My memory of those times isn’t the best, but my diaries don’t lie.
Six years inside the rise
From the pubs to Powerslave
- 1978Paul auditions. Loopy walks into the rehearsal room.
- 1979Soundhouse, Ruskin Arms and the first bleeding Eddie.
- 1980The first album and the road with Judas Priest.
- 1981Killers, Europe, Japan and America.
- 1983Loopy returns as the machine grows larger.
- 1984The story reaches the recording of Powerslave.
Inside the book
Not memorabilia recreated.
The real bloody archive.
Original diary pages, handbills, press cuttings and photographs from the years when the stages were smaller, the vans were worse and nobody yet knew how large the story would become.
224 pages. Photographs, flyers, diaries, arguments, laughter, sackings and the road from East London to the world.
Get the full story4.93 out of 5
The fans have spoken.
94 customer reviews — because the best sales pitch for Loopyworld is what happened after readers opened it.
★★★★★“Best book on the early years of Maiden. Loads of great photos. Great price, too.”
★★★★★“Pure treasure for any Di’Anno-era Maiden fan!”
★★★★★“An absolute must-read. It takes you right back to those early, difficult years of this legendary band.”
Product rating shown on Loopyworld. Review count and rating may be updated as new reviews arrive.
Meet the man who carried the gear
Before the Killer Krew. No plan. No idea what a roadie was supposed to do.
Steve “Loopy” Newhouse followed his best mate into a rehearsal room and spent the next six years helping carry Iron Maiden around the world. He tuned drums, loaded vans, watched line-ups change and saw success transform everyone caught inside it.
Loopyworld is affectionate, bruised, funny and stubbornly his. It is not the official version. That is precisely why it matters.
Steve “Loopy” Newhouse · The original Killer Krew
The direct-to-fan copy
Signed. £6.66. Straight from Loopy.
One of 666 English copies released from Loopy’s personal stock at the Beast Price.
Personally signed by Steve “Loopy” Newhouse
Complete paperback with 224 pages and archive photographs
Derek Riggs cover artwork created for Loopyworld
Dispatched from the UK with worldwide shipping available
Buying for a Maiden mate? Multiple copies can ship together, reducing delivery cost per book.
Before you order
Questions from the queue.
The vans may be parked, but Loopy still dispatches every promotional copy from the UK.
Will my copy really be signed?
Yes. Every English copy in the Final 666 promotion is personally signed by Steve “Loopy” Newhouse before dispatch.
Is this the complete book?
Yes. It is the full 224-page English paperback edition, not an ebook, sampler or abridged version.
What years does it cover?
The story follows Loopy’s life around Iron Maiden from 1978 to 1984, including his two-year gap away from the band.
Do you ship outside the UK?
Yes. UK and worldwide delivery are available. Shipping is calculated at checkout according to destination.
Is Loopyworld an official Iron Maiden publication?
No. It is an independent first-person memoir and is not affiliated with, authorised by or endorsed by Iron Maiden or their management.
The Final 666 · The Beast Price
The vans are parked.
The diaries are open.
Take your place inside the early years of Iron Maiden — personally signed by the man who carried the gear.